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Toyota is talking about putting out a $10,000 pickup truck called the IMV0. It's just a basic work truck, no fancy stuff.

If this thing makes it to American markets at anything remotely like that price, that could be the end of the big 3. This is what we need, not a new 100,000 fancy pants car.

I tend to agree. That's why it's "if it shows up in these markets". There's lots of cheap vehicles that you can't buy at any price because they're only being sold in other markets like south asia or africa.

But it sure would be nice. I think a lot of people want to see more basic affordable choices.
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