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I had to write a job ad for a technical position, and instead of asking for a certain number of years experience, I just listed all the things they'd have to do. Compared to previous instances where we sort of went with a job ad that was more fitting with the usual orthodoxy, we got tons of good applicants, and I had to turn away really good applicants which isn't something I had the luxury to do previously.

Fact is, people complain about getting 1000 applicants, but usually you can look at the applications and realize over 99.9% of those applicants aren't really qualified for the job. The key is to try to get the people who are actually qualified to say "Oh! I can do this! I should apply!", since those are the people who will actually add value in the role.
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