People think there is such a thing as “optics” but really it is just decided by what the media wants to cover and how they want to spin it.
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Pretty much.
For example, I don't think the GOP learned/cares about the important lesson from Trump, that they will make the news say what they want about you, so getting caught up in "optics" is just playing into their hands and making yourself their victim. Trump cared in a strategic sense about his messaging, but not in the sense of shaping himself for the sake of trying to appease the media for the sake of how they would portray him.
For example, I don't think the GOP learned/cares about the important lesson from Trump, that they will make the news say what they want about you, so getting caught up in "optics" is just playing into their hands and making yourself their victim. Trump cared in a strategic sense about his messaging, but not in the sense of shaping himself for the sake of trying to appease the media for the sake of how they would portray him.
Here's another example of the point I'm trying to make that @ThatDoug caught in an article:
> “We have never seen controversy around events that we host at the Alabama Campaign, but the Alabama legislature has recently introduced several anti-LGBTQ bills, and there has been a rise in parental rights extremism, so we don’t think this is a coincidence,” said Clark Okarmus.
You can spend 100% of your time worrying about how the media will portray you, and they are still going to call you a "parental rights extremist" anyway, so just focus on being right, and having conviction instead of how you will be perceived, because it is guaranteed that you will be portrayed negatively if you don't fall in line.
> “We have never seen controversy around events that we host at the Alabama Campaign, but the Alabama legislature has recently introduced several anti-LGBTQ bills, and there has been a rise in parental rights extremism, so we don’t think this is a coincidence,” said Clark Okarmus.
You can spend 100% of your time worrying about how the media will portray you, and they are still going to call you a "parental rights extremist" anyway, so just focus on being right, and having conviction instead of how you will be perceived, because it is guaranteed that you will be portrayed negatively if you don't fall in line.