https://www.youtube.com/watch?v=4vA5NQjBONw
Eatons was one of Canada's biggest department stores for the longest time, with history going back I believe centuries. Unfortunately it faced fierce competition and by 2000 had been bought by sears, and by 2002 the brand was no more.
Whenever I see or hear Aubergine, I'll always remember this ad campaign (I never actually saw -- I heard about it through a radio show about advertising called Under The Influence which used it as a good example of how great advertising can't save a product that's already doomed to die)
Eatons was one of Canada's biggest department stores for the longest time, with history going back I believe centuries. Unfortunately it faced fierce competition and by 2000 had been bought by sears, and by 2002 the brand was no more.
Whenever I see or hear Aubergine, I'll always remember this ad campaign (I never actually saw -- I heard about it through a radio show about advertising called Under The Influence which used it as a good example of how great advertising can't save a product that's already doomed to die)
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