Also "garbage" and "deplorables"
The thing is, it isn't a marketing strategy they can flip on or off. It's part of their core values. It is virtue signaling.
They think they lost because they didn't villainize hard enough:
https://slate.com/news-and-politics/2024/11/election-results-2024-trump-harris-democrats-strategy.html
"The party must learn how to spin political narratives with active villains—and hold them accountable."
The thing is, it isn't a marketing strategy they can flip on or off. It's part of their core values. It is virtue signaling.
They think they lost because they didn't villainize hard enough:
https://slate.com/news-and-politics/2024/11/election-results-2024-trump-harris-democrats-strategy.html
"The party must learn how to spin political narratives with active villains—and hold them accountable."