If the big players are on board, then usually they are embracing the complexity involved with participating which is a barrier to entry for potential competitors.
Like when Facebook was begging for regulations. They didn't want to be regulated, but they wanted rules that would be hard to follow for new players in the space with smaller scale and resources.
Like when Facebook was begging for regulations. They didn't want to be regulated, but they wanted rules that would be hard to follow for new players in the space with smaller scale and resources.
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