I remember years back I was advertising on Facebook. I had a 100 dollar ad budget and they were charging 5 cents per click.
So that's 2,000 clicks.
So, that'd be fine, except this was a restaurant, and we burned through the ad budget fast. Like, about a week maybe?
This was only a city of 100,000 people and the ad was set to be a local ad, so you'd expect that if nearly 2% of people not just saw the ad but visited the website, you'd see a huge boost in sales, right?
Not really... of all the ad campaigns we ran, facebook used the money up fastest, claimed to have achieved the most clicks, and yet had the least impact.
That experience led me to strongly believe that there's a lot of ad fraud going on.
So that's 2,000 clicks.
So, that'd be fine, except this was a restaurant, and we burned through the ad budget fast. Like, about a week maybe?
This was only a city of 100,000 people and the ad was set to be a local ad, so you'd expect that if nearly 2% of people not just saw the ad but visited the website, you'd see a huge boost in sales, right?
Not really... of all the ad campaigns we ran, facebook used the money up fastest, claimed to have achieved the most clicks, and yet had the least impact.
That experience led me to strongly believe that there's a lot of ad fraud going on.
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