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In reality, it's because of the different narratives. For men, the prevailing narrative is heroic -- a loser starts at the bottom and build themselves up through sacrifice, hard work, ingenuity, and virtue. The victory is reaching the top of the dominance hierarchy through meritorious behavior. By contrast, women typically don't need to reach the top of the dominance hierarchy, and part of the feminine myth is that there is no dominance hierarchy and if there is one then it needs to be flattened, but with them at the top because they're so harming and beautiful.

If we look at older myths about women, we see similar archetypes: in Cinderella, the least loved daughter is so beautiful and so charming that the prince falls for her. In the frog prince, a destitute woman, and through very little action of her own (she kisses a frog), becomes her bride. In sleeping beauty, the main character's role is to sleep and be beautiful. These are completely different stories than men. The men must focus on becoming better to become worthy of success. The women must do what is necessary to be selected for success.

It's actually quite interesting; One of the failures of modern movies with female protagonists is that they don't actually change this -- usually the female lead is effortlessly perfect and wonderful, and her only struggle is successfully being selected as great. This is particularly troublesome when the stories take up the trappings of male stories, and people who watch the movies and expect to see struggle and growth instead see someone being selected.