As a rule, I donβt trust any headline that tells me how to feel about a story before it tells me what happened.
SHOCKING: This totally expected thing happened, but we want you shocked by it!
OUTRAGEOUS: Bring out your outrage for our biased cause!
HORRIFIC: We searched for days to locate this obscure niche story to yank on your emotions!
BREAKING: This story is damaged and in need of repair!
My general approach to any journalism is to ask myself:
"What would the Ghost of Kiev think about this?"
"What would the Ghost of Kiev think about this?"
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@ryan I always loved The Daily Show's old motto: "When news breaks, we fix it."